WHO KNEW? Eastern Fly Fishing Mag plays dumb re. Donny Beaver

UPDATE!
We received plenty of responses on our piece yesterday "letters to other editors" wherein reader Steve Bacon sent a letter to John Shewey, Managing Editor of Eastern Fly Fishing questioning the propriety of featuring the Spring Ridge Club within the pages of the magazine. Here's Shewey's response:

Our intention with “Exposure” is always simply to present a spread of great photos. Certainly we had no idea of the issues surrounding the Spring Ridge Club—we simply received a query from a freelance photographer suggesting an Exposure piece on “Pennsylvania Spring Creeks.” Seemed like a good topic, photographed by a great photographer, so we accepted. The normal process is to have our art staff choose the photos and then ask the photographer to provide captions; obviously we made a mistake in using one of the captions to provide a website plug for the club—thanks to your email, we realize now that our policy in the future should be to not provide plugs for private businesses photographed in the Exposure section. In some cases, we do run feature and short articles about private fee fisheries and in all such cases we disclose the fact in the text. As I said, however, in the case of Exposure sections, our aim is simply to provide our readers with a spread of great photos, captioned appropriately. We’ll pay closer attention to those captions in the future!

Thanks for you input.

Regards,
John Shewey
Managing Editor