Fly Fishing mags and the internet

During my (most recent) period of sloth, the entire "Dead tree media vs. the Blogs" debate has shifted over to Trout Underground -- which is fine, I reckon... I mean... they're a much better blog than we are, so huzzah! to them. Anyway, as a footnote to this discussion, I must note that the entire notion of "expert" fly fishing writers still makes me laugh. I've been a writer (Rolling Stone, MTV, SOMA, Seattle Weekly, coupla books, etc.) and editor (Boise Weekly, Dispatch, The Rocket, Amazon.com, WineX, etc.) my entire career, so I've seen an entire forest of horrible writing. However, perhaps the WORST SINGLE PIECE OF WRITING I'VE EVER SEEN IN MY ENTIRE CAREER came during a rude brush with the braindead editorial staff of Fish and Fly mag. Editing a piece from some illiterate Michigan steelhead guide, I simply could not fathom the utter shittiness of the writing. That the editor of this pile of ABSOLUTE HORSESHIT was even attempting to push this through the editorial process was dumbfounding.
No, I certainly don't think fly fishing mags are going anywhere -- well, a few may end up in the shitter -- but there will always be room for some -- not all, of course, but some. But one only need consider the ever-expanding voice of blogs in the popular media to see their influence. To think that this same influence would not spill over into FF media is, of course, naieve. Fly fishing blogs now exert a new pressure on the print media. That pressure, as we now see, seems to be rather uncomfortable for some. Too bad...